Transparency and methodology for the CCR score.
The Culturally Creative & Relevant (CCR) Algorithm measures the cultural value of campaigns in a transparent, data‑informed way. It combines quantitative structure with qualitative judgment, translating expert assessment into a single percentage score.
Scores are 1–5 (half points allowed), then mapped to 0–100 and transformed with a concave curve (gamma 0.85).
| Dimension | Weight | What it means |
|---|---|---|
| Cultural Resonance | 18% | How well the campaign taps into the audience’s cultural context, language, symbols, and lived reality. |
| Originality | 12% | Freshness and novelty of the concept compared to existing cultural work. |
| Timeliness | 10% | Relevance to current trends, moments, or social context. |
| Inclusivity & Ethics | 8% | Sensitivity, fairness, and avoidance of stereotypes or appropriation. |
| Shareability | 10% | Likelihood of being shared, remixed, or reinterpreted. |
| Brand & Channel Fit | 8% | How well the idea fits the brand voice and leverages the chosen medium. |
| Craft Quality | 8% | Execution quality: writing, visuals, sound, editing, rhythm, overall polish. |
| Authenticity / Voice | 6% | Cultural credibility—feels organic and truthful rather than imposed. |
| Emotional Impact | 6% | Strength of emotion triggered—humor, empathy, awe, tension, etc. |
| Narrative Strength | 5% | Clarity and memorability of the story or idea arc. |
| Platform Nativeness | 5% | Designed specifically for the platform, not a generic cross‑post. |
| Cultural Contribution | 4% | Adds something meaningful to culture (not only extracting attention from it). |
Timeliness gets a small multiplier so campaigns that hit the moment can edge up, without dominating the score. The boost is: 0.98 + 0.08 × (Timeliness/100).
Flags subtract points: each flag is −3, and if two or more are checked there's an extra −4 penalty. Estimated negative sentiment ratio applies an additional penalty: −12 × ratio (ratio between 0 and 1).
This framework is a living system. It can evolve through dialogue, data, and feedback. If you believe weights should shift or new dimensions should be considered, share suggestions.
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